For brands with something worth following.

For brands with something worth following.

Not followers.
A following.

Not followers.
A following.

What does it even mean anymore?

It’s the pull your brand creates when people recognize its world, subconsciously speak its language, and feel the need to be close to it.

What does it even mean anymore?

Kolt Following is a boutique brand consultancy founded on the idea that the most influential brands don't simply attract customers. They create gravity. A distinct point of view people recognize, remember, and want to be part of.

So your brand has a certain edge?


We’re the team that

stops everyone from
sanding the edges off.


Too many capable businesses are marketed as if they could belong to anyone.
We build for the ones that couldn’t.

So your brand has a certain edge?

We’re the team that stops everyone from

sanding the edges off.

Too many capable businesses are marketed as if they could belong to anyone.
We build for the ones that couldn’t.

Our Services

The Work

Person in a beige jacket with red shirt and jewelry looking at an open notebook on a table surrounded by various small objects and samples.
A smartphone connected to a charger resting on a surface beside a textured decorative object and a spherical object, with a stack of red napkins or paper towels nearby.

“Safe ideas rarely make anyone care. I'm interested in what happens after the obvious ideas have run out.”

“Safe ideas rarely make anyone care. I'm interested in what happens after the obvious ideas have run out.”

- Founder, Nikole Réaux
- Xoxo, Nikole Réaux